Job Description
Marketing Manager – Bastion Collection
Location: Miami, FL (On-site, 5 days a week)
Employment Type: Full-time
Bastion Collection is seeking a highly skilled and creative Marketing Manager to lead marketing efforts for our new restaurant and private members club opening in Brickell in late 2025. This role is ideal for a strategic thinker with a passion for hospitality, content creation, and brand storytelling, who thrives in a fast-paced, collaborative environment.
Key Responsibilities Cross-Functional CoordinationAct as the on-property liaison between Bastion Corporate Marketing and the on-site operational, culinary, and membership teams.
Collaborate with leadership to activate brand moments, including seasonal promotions, holidays, and high-profile partnerships.
Support the membership team in engagement and retention strategies.
Partner with the building management team to streamline member communications.
Develop and execute a monthly content calendar for the restaurant and club.
Write engaging captions and create content for Instagram (posts, Stories, Reels).
Produce weekly Reels highlighting programming, partnerships, chef spotlights, and behind-the-scenes content.
Oversee community management, including responding to DMs and comments and engaging with the local community.
Track social media analytics and adjust strategies to maximize results.
Create and manage email marketing campaigns (newsletters, event invites, promotions).
Optimize the SevenRooms CRM database.
Analyze engagement metrics and report on campaign performance.
Manage third-party listings (Google, Yelp, etc.).
Coordinate paid ad campaigns.
Support the operations team in managing online reviews.
Optimize and maintain third-party booking platforms (Resy, OpenTable).
Provide updated copy and curated images in collaboration with the Director of Restaurants.
Maintain and update the website with accurate information, including menus, hours, and programming details.
Manage and respond to website inquiries.
Coordinate photo and video shoots for restaurant and club marketing needs.
Maintain an organized content library.
Manage production of digital and print marketing collateral, including menus, event signage, partnership assets, and invitations.
Oversee design (via agencies/freelancers), printing, and rollout of materials.
Assist in planning and executing brand partnerships, seasonal activations, and member programming.
Align all external-facing communications and materials with brand standards.
Manage timelines, production schedules, and marketing rollouts for events.
Coordinate with PR and media partners.
Provide the agency of record with the information and assets needed for property promotion.
Manage press visits and media logistics.
Craft high-quality copy for social, email, web, and collateral that reflects the brand’s refined, warm, playful, and sophisticated tone.
Support storytelling efforts for chefs, design, and the overall member and guest experience.
Collaborate with the Membership team on member communications.
Create and deploy member email campaigns via PeopleVine.
Manage content updates in the members-only app.
Develop marketing materials for member programming, such as event invitations, weekly digests, and on-site signage.
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